Tag Archives: marketing

Reasons That Make Marketing Vital to Your Business Success

Marketing Plan conceptMarketing offers a way for sellers to compete for customers’ attention in a fair and efficient manner. You cannot expect your product or service to sell itself and expect a steady line of clients.

A marketing agency in Provo like redridercreative.com can help your sales team convince your target users to buy your product or service. Here’s how:


Through advertising, you make people know that you have something useful to offer. Whether your message comes in the form of a commercial, print ad, handbill, or billboard, it must provide the information that your audience needs. It must also identify:

  • Who the product is for
  • What problems it addresses
  • When it is available
  • Where people can buy it
  • Why people should buy it.


You must also raise issues that your audience may not be aware of. In the healthcare industry, for example, some commercials feature aches and pains. It will engage a viewer who is experiencing the same problems if your ad will cite the possible causes and recommend treatment options.


Show your audience how your offer fares against the competition. Provide visual evidence of how your product delivers better than other brands. A good example would be ads about cleaning products. Viewers will see how a particular brand cleans faster and better than other brands.


Your ad campaign must be continuous. It will remind your existing clients that you are still there for them. This is important because a lot of businesses today come and go. It will also help entice new customers to buy.


Working for a company that people know will help improve your employees’ morale. By investing in advertising, your business remains in people’s consciousness. This will give your staff a sense of emotional ownership and pride in a company that has name recognition and generates positive feelings.

Understand the importance of marketing in your business success. This will help you come up with compelling campaigns that will keep your business alive.

3 Mistakes to Avoid to Protect and Improve Your SEO Rankings

Creating the best content possible should be one of your priorities when it comes to online marketing. No matter how relevant you are or if you’re only starting, this is the key ingredient for you to make it to the top of search results — and stay there for as long as you can. Without great quality content, nothing else would matter, not even search engine optimization. Here are some common content marketing mistakes you should avoid to protect your search ranking and further improve it.

Placing the Content on the Wrong Pages

It may be easier to make something go viral when you post it on Facebook, Twitter, YouTube, LinkedIn, or Pinterest, but those aren’t ideal homes to great content if you’re trying to get better search rankings. Even guest posting on third-party sites like Huffington Post is not ideal. Sure, you can post content on these pages, but it’s still better to save the best exclusively for your business website. This way, you’ll be credited and acknowledged about every bit of success it gets.

Putting More Importance to Social Metrics

More.sanduskyregister.com and other search engine optimization companies in Sandusky say that SEO involves content and social media. That being said, you should focus on getting high-quality backlinks from other credible websites instead of trying to have more likes, shares, and retweets. Sure, the latter are still important, but backlinks are the main ingredient to be relevant for Google. By publishing wonderful content regularly, you’ll get the best of both worlds.

Not Hiring Influencers

You can create great content consistently and follow Google’s algorithm updates all you want, but without the help of an influencer or a power user like bloggers, journalists, celebrities, and social media stars, the road to success will take longer. Hiring and working with people with influence will improve your SEO game drastically. One power user is all it takes to get the ball rolling and get your name out there, so try your best to find one.

Do the right things and you’ll definitely see the sudden improvements of your search rankings and overall online marketing campaigns.

Purpose Matters: the Key to Winning at SEO

Google is constantly updating its algorithms, and all the changes can drive an SEO strategist crazy. How can you develop an effective strategy for long-term success if the world’s most relevant search engine is always changing how things work?

Fortunately, it’s not as difficult as you think. By defining the site’s purpose, you achieve a strategy focused not only on rankings, but also in producing business results.

Ranking still matters, but obsessing over it won’t get you far. While they are crucial to your SEO strategy, they only tell part of the story. Without a clearly defined purpose, however, how can you tell if you’re succeeding of not?

A Purpose Driven (SEO) Life

More.SanduskyRegister.com, a local SEO expert, recommends defining the site’s purpose first. All of your strategies will stem from it.

The reasons behind a site’s existence are endless. Common page purposes include the following:

  • Expressing an opinion
  • Selling products or services
  • Sharing relevant information
  • Entertaining users
  • Making software available for download

There’s always a chance for sites to drastically change their purpose. Some have more than one; they sell products and offer entertainment at the same time. By defining the end goal, you point your site in the right direction.

Strategically Written Content

People visit websites because of content. Your site’s purpose determines the content you need to write. As one of the ranking factors, a blog post that connects will win audiences over.

Users never run out of questions; it’s why they search online. They need solutions to their problems and it’s your responsibility to address them. When building SEO content, think about these queries and compel users to take action by providing the answers they seek.

Link Building with a Purpose

SEO strategies can’t survive without backlinks. Because of the weight they carry, experts use links to earn their SEO mojo — an unfortunate move due to the sometimes bad reputation of link building.

When it comes to linking strategies, keep in mind that each link is unique. Site authority shouldn’t be the sole determinant of a link’s value. It should make sense with the site’s purpose. Otherwise, your linking strategy will go to waste.

The struggle of keeping up on the digital front has become increasingly difficult, but not impossible. Review your strategies and figure out if you are headed in the right direction.

Data is King: Sources of Data to Improve Marketing Strategies

The digital industry is data-driven. Every marketing strategy and concept, such as retargeting, personalization, and customer engagement, are fueled by data. In this competitive industry, you will need all the data you can get to improve your products and marketing efforts constantly. Here are some strategies and software you can use to beef up your campaigns and commodities:

People Counter

A number of counting people software have been in the market long enough now for companies to treat them as an imperative in marketing and brand building. High quality door counting software and tools, for instance, can help your company collect and assess real-time analytics on customer behaviors and patterns. The data gathered through software can better inform your store layout, offline campaigns, and even your customer engagement tactics.

Customer Feedback

There are many ways by which you can collect feedback from customers. Individual feedback, like comment cards, can provide you with individualized information. For a specific audience, you can employ triggered feedback and for large batches of customers, representative feedback is ideal. By collecting customer feedback, you are giving yourself the type of data that will help enhance customer experience — both offline and online, measure your marketing effectiveness, and increase ROI.

Case Study

While quantitative data is extremely useful since it provides you with tangible data, qualitative data is the same. For example, a competitor analysis can help your team map a competitive landscape to seize or spot opportunities better. Case studies on your industry’s leading brands, on the other hand, can help you learn a thing or two, which you can use for leveraging in the market.

The key to staying ahead of the market is constantly finding creative and innovative ways of gathering data. This includes coming up with strategic means of assessing the data, so the numbers become plans, plans become strategies, and strategies become success.

Establish Both a Passive and an Active Reach with Digital Marketing

Passive and an Active Reach with Digital Marketing

Many companies who want to establish a sense of visibility on the internet pay too much attention on achieving a high page rank. While this would be very helpful in being seen by the average user, not everyone turns to search engines when looking for a certain product.

A good number of people would make use of their email a lot more where any promotions they receive may be given a generous amount of attention. As such, you should find digital marketing firm in Minnesota such as PRCaffeine.com that can also entice potential customers by way of the regularly delivered email.

Make Yourself an Interesting Letter in One’s Mailbox

In the real world, the email would be parallel to handing out fliers or having face-to-face endorsements. In other words, it is an active approach where you make sure a certain individual would be aware of your existence. This is as opposed to having a passive presence online as it would be when you focus on appearing on search engines.

Of course, the latter is still very useful because it is an opportunity to gain the interest of new people every now and then. But the email is a very powerful tool you ought to take advantage of more. Notwithstanding, you can take care of this effortlessly by using automated deliver services.

Valuable Content Should Be Rendered At All Times

Certainly, you would be in a terrible place if your mail would be marked as spam. In order to prevent this, you should get a team that ensures you deliver quality content at all times. More so, keeping customers interested in your company requires consistency.

Suffice to say, you should find every possible corner that users explore on the internet where you could make your mark. While an aspect of online marketing is having a passive reach, like how you would be on the forefront of search engines, you would be a more effective force by having an active upfront effect by way of email.


Digital Marketing: Maximizing Market Share

Digital Marketing

With technology changing the way we live, shop and do business, digital marketing is the most effective way to stay in the game.

The digital marketplace can be overwhelming and scary for small business owners. Here are a few ways that digital marketing agencies in Minneapolis can help.

Strategies to boost visibility and sales:

Setting goals: Businesses are always looking for ways to grow. Setting goals focuses marketing strategies.

Creating funnels: Successful businesses have funnels already in place. A funnel should contain the following parts – making the people aware of the product, getting their interest, and enticing them to buy or take action.

Creating call to action (CTA): This is done by using images or text that prompts visitors to your site to buy your product.  Effectively designed CTAs lead to more leads and conversions.

Creating lead magnets: This feature can be used with CTA or alone. This is done by offering relevant offers in tandem with your product. This could be a sample or white papers. Some companies have visitors fill out forms to gather more information about a customer and send them tailored information.

Driving visitor traffic: For people to visit your site or get into the funnel, it is important to do a few things. Focusing on quality content, using the right keywords, optimizing the website so that downloads are done fast and reaching out using social media will create traffic to your business.  Video clips and pictures offer the same information in a way that people remember.

Offering quality products or services, and excellent and up-to-date marketing strategies can help your business grow. Take advantage of the trend by keeping yourself updated with the latest news in the online marketing.