Monthly Archives: September 2017

3 Ways to Boost Your Online Value Proposition

Digital marketing on a piece of paper

The online value proposition of your company is part of your brand positioning. This provides the reasons for potential customers to click on links, share content and convert into consumers. Many digital marketing agencies from New York cite the following ways you can improve this aspect of your business.

Offering Something for Free

There’s nothing more enticing than seeing the word “free.” Simply adding it to your landing page will pique the interest of a potential customer and boost your appeal immediately. They know that their risk is zero and their reward is high if you provide them with a freebie or trial of a product or service. Some of the ways to do this include:

  • Offering free shipping for first-time customers
  • Buy one and get one free promotions
  • Use organic or paid advertising on social media or your landing page

A Chance at Success

When you provide opportunities, you increase your company’s value to a particular group. One example of how this approach can work to your advantage is targeting fresh graduates, those entering the workforce for the first time, or those re-entering the job market in search of better prospects. Customize this approach depending on the market you want to reach. Identify the needs, wants, and ideals of your audience and offer them a solution.

Click to Win

Much like giving something away for free, this approach improves your brand’s value proposition. A contest is one way to give a freebie to potential customers. What you get in return for contests is valuable information such as names, contact details, and e-mail addresses.

With the details you get from the contest, you can customize your follow-up marketing campaigns based on interests, age group, and others. This approach allows you to funnel potential customers down the sales channel based on where they currently are.

These are strategies that improve your online value proposition. Implementing these enable you to convert at a higher rate and pique the interest of your intended audience.


Dental Implant Aftermath: How to Care for Your New Smile

Dental implant procedure

Dental implants have become the standard tooth replacement method. It allows patients to have a confident and healthy smile they can show off. At the same time, implants provide the same function that normal healthy teeth have.

There are dental implants in Salt Lake City that will take more than one session. The entire process is done meticulously and carefully. This is to assure patients that the implants are installed correctly so they can be functional.

Post-operative Body Reactions

Implants are meant to integrate with the bone. The healing process might take several months. And it depends on when your body detects the implant as a part of your mouth. You will experience some post-operative symptoms due to your body’s adjustments.

Your face and gums will swell after the surgery, which typically happens after the operation. The swelling will last for 48 hours and can be resolved with an ice pack. Pain can also be experienced and can be solved by analgesics. Be sure to take any medication after your anesthesia has subsided.

You will also experience bleeding in the treated area. Because of loss of blood, you will also get minor bruises in your gums and skin. All these are normal bodily reactions after your surgery. Most dental establishments provide post-operative care packs to their patients to take home.

Oral Care and Routine After the Surgery

The key to your dental implants’ health is good oral hygiene. But your oral hygiene habits will have to adjust after the surgery. While your gums are still sensitive, replace your toothbrush with mouthwash. You can also rinse your mouth with warm water mixed with salt.

There are also preventive measures to avoid bone brittleness, gum infection, and implant failure. It is advised to stay away from smoking and alcohol. Your diet should also consist of soft foods and fluids during the healing period. See your dentist every month to check the health of your implants as well.

Dental implants are meant to give you a prettier and healthier smile. But if not cared for, they will fail to provide their purpose. Proper oral hygiene will allow your dental implants to serve you for a long time.

Make Memories Last: 3 Ways to Document Your Trips

Jar with travel as a label

Traveling comes with beautiful and inspiring gifts. It lets you view the world through another lens, makes you realize the value of human connection, and helps you make new relationships. It also gives you opportunities to know yourself better.

With all these good things, it will be only sensible to find a way to document your travel and preserve the good memories. If you want your travel memories to last a long time, here are some tips you may want to keep in mind.

Take a photo… and caption it!

Of course, this will land the top spot. Don’t just take pictures of yourself next to an attraction. Capture the vibe and feel of the destination by focusing on the small things that happen. For one, you can take a picture of the street during its busiest times. You may want to capture a picture of a local, as they sell their goods in the market. Capture the candid and caption them to preserve the feeling that you have.

Go journaling

Whether you’re on an LDS vacation in Israel or simply taking your time at a coffee shop in Tokyo, you may want to create a journal. Write down your experiences and tuck into your notebook some impromptu souvenirs, such as table napkins, receipts, and park tickets. While you are at it, collect postcards and business cards of the places and restaurants you have visited.

Keep them

Know where to keep your memento. Other than having them in their physical form, you may want to digitize some of them and keep them in a flash drive or in the Cloud. You may also choose to share them with the people you have travelled with.

Preserving your travel memories is a fun activity itself. Make this more fun and memorable by doing this with your friends.

What Businesses Shouldn’t Forget About Their Company

Business meeting

When you’re running a business, so many things are going on. Even on the slowest days, there are tasks all lined up waiting for one person to complete them so that the next person can proceed with their tasks. You may be doing something big and important, but there’s probably something else you’re forgetting.

Here are some reminders for a company to succeed: 

Cleanliness Is Key

Taking out the trash is not the first thing you’ll think about when you’re running a business, but that doesn’t mean you should forget about overflowing bins. Your office is where your employees work, and sometimes partners and clients visit too. You don’t want them complaining about a foul odor or getting sick because of the dirty surroundings. It’s easy enough to relegate this task to a janitorial service company, so there should be no problem.

Company Culture Matters

San Diego has a mix of established and start-up companies around, and for all of them, the company culture is important. When you’re hiring someone, you want them to fit your company culture. But when someone is looking for a job, they also want to know what the existing culture is. You don’t want to be known for having an unhealthy culture where only the favorite employees get rewards for their hard work, or where a clique exists to make others feel uncomfortable. Your human resource department should ask employees about these matters so that you will be proud of your company culture and new employees will not hesitate to join your team.

Trust Your Employees

It’s 2017; stop micromanaging. It’s time to let the people you hired show you why you hired them. They went through a rigorous process to get your approval, so don’t treat them like children. Give them a little bit of independence, and you’ll see some fresh ideas out of them.

No one wants to work in a toxic environment, literally and figuratively. Check that everything is in good working order.

3 Small Changes That Improve Home Appeal

A fireplace

Look at the houses you see on magazines. They make you want to remodel your home or just buy a new one altogether, don’t they? There’s something beautiful about a well-decorated home that makes you feel envious. But what if you could improve your home without spending much? Here are some ideas to try:

Make a Fireplace the Center of Attention

A fireplace is a beautiful centerpiece if it’s designed wisely. Choose a French fireplace mantel and offset it against a wall with a plain color to make it stand out. Even if your fireplace is just for aesthetic purposes, it can still be the perfect accent if you add natural elements around it, such as potted plants and family portraits.

Leave Spaces

One thing you’ll notice in model homes featured in magazines is that the room feels airy and open. For your own room, you have to strike a balance between looking bare and looking overstuffed.

Here’s a trick: Leave some space between walls, couches, and tables. Give the illusion that you’ve got some space to spare. Use floor-length curtains for a dramatic effect, but choose those made out of light materials for a breezy look.

Use the Same Frames

This may not seem like a big deal, but compare a carefully arranged photo series with the same photos yet with randomly picked frames from the department store. There’s a little more thought put into the organized frames; it tells people that you have designed them that way. You don’t even have to use expensive frames. A little bit of DIY to coat them with a paint color that matches the room and you’ll have wall hangings that look posh.

Don’t just dream of a better-looking home. Make it happen using these design ideas.

Reasons That Make Marketing Vital to Your Business Success

Marketing Plan conceptMarketing offers a way for sellers to compete for customers’ attention in a fair and efficient manner. You cannot expect your product or service to sell itself and expect a steady line of clients.

A marketing agency in Provo like can help your sales team convince your target users to buy your product or service. Here’s how:


Through advertising, you make people know that you have something useful to offer. Whether your message comes in the form of a commercial, print ad, handbill, or billboard, it must provide the information that your audience needs. It must also identify:

  • Who the product is for
  • What problems it addresses
  • When it is available
  • Where people can buy it
  • Why people should buy it.


You must also raise issues that your audience may not be aware of. In the healthcare industry, for example, some commercials feature aches and pains. It will engage a viewer who is experiencing the same problems if your ad will cite the possible causes and recommend treatment options.


Show your audience how your offer fares against the competition. Provide visual evidence of how your product delivers better than other brands. A good example would be ads about cleaning products. Viewers will see how a particular brand cleans faster and better than other brands.


Your ad campaign must be continuous. It will remind your existing clients that you are still there for them. This is important because a lot of businesses today come and go. It will also help entice new customers to buy.


Working for a company that people know will help improve your employees’ morale. By investing in advertising, your business remains in people’s consciousness. This will give your staff a sense of emotional ownership and pride in a company that has name recognition and generates positive feelings.

Understand the importance of marketing in your business success. This will help you come up with compelling campaigns that will keep your business alive.

Rules on Etiquette for the Newbie Gym Rat

Man working out inside the gym

Finally, decided to stick with your new year’s resolution and hit the gym? It doesn’t matter when you start. Just as long as you do, right? Now the next thing you need to focus on, after signing up to the gym of your choice, is proper gym etiquette.

Whether you are a first timer or have practically lived in a gym your whole life, it is important to observe proper gym etiquette. Here are what you should remember while sharing a gym with other people, according to MÜV Fitness, a top fitness club in Columbia, SC:

Wipe off Your Sweat

You wouldn’t want to use a sit-up bench drenched in strangers’ sweat. Others don’t want it as much as you do. Make it a habit of wiping off your sweat after using gym equipment. If all gym goers followed this rule, the gym would be a less icky place.

Respect Personal Space

It isn’t a bad thing to want to make new friends. However, if someone has earphones on and is lost in their own world while working out, or if they clearly aren’t interested in socializing, leave them be. People have their own preferences when working out. While some might like to chat, others prefer to keep to themselves.

Don’t Hog the Equipment

Resting in between sets near the equipment you use is normal. But, you should learn to be sensitive and share it with others who need it while you are taking your break. Remember, it is public property.

Do Not Be Loud

Avoid talking loudly on the phone or playing music at full volume. Not everyone likes The Chain-smokers as their workout song.

Do Not Stare

Whether you admire other gym goers, judge them, or simply observe their workout routine, watching someone in the gym makes everyone uncomfortable and is just plain wrong and creepy.

Good luck on your first day. Make sure to keep proper gym etiquette in mind while you get in shape. But most importantly, do not lose your focus and determination.

Hip Arthroscopy: An Alternative to Traditional Surgery For Your Hip Injury

athroscope surgery

Hip arthroscopy or hip scope is a type of hip surgery where an arthroscope (a small camera) is inserted into the side of the hip through a small cut. This allows orthopedic surgeons to view the inside of the hip joint, which helps them in diagnosing the cause of the hip condition. In some cases, arthroscopy can also be used to treat certain hip injuries.

Benefits of Hip Arthroscopy

hip scope in Provo is a minimally invasive surgery and that is its main advantage over a traditional surgery. With just a small incision, a number of procedures can already be done within the hip joint. A smaller incision means shorter recovery time and stay at the hospital. In most cases, the procedure can be performed on an outpatient basis. There is also less risk of complication and infection during and after the surgery.

Furthermore, hip conditions that can lead to osteoarthritis can be treated with hip arthroscopy before it worsens, so patients can delay or even avoid a hip replacement.

What Conditions Can a Hip Arthroscopy Treat?

Hip arthroscopy can be used to remove loose bone fragments inside the hip joint. It can also treat many hip related injuries, such as:

  • Hip dysplasia where the upper leg bone and its socket are not properly fitted with each other
  • Hip (femoroacetabular) impingement, which is the leading cause of osteoarthritis
  • Synovitis, which is an inflammation of the lining of the joint
  • Snapping or popping of the hips upon movement
  • Other hip injuries

If you are experiencing hip pain for more than six months and are not responding to physiotherapy and anti-inflammatory medications, your doctor may recommend a hip arthroscopy.

While a hip arthroscopy can treat many hip conditions, some injuries still require a traditional surgery, such as a hip replacement. An experienced orthopedic surgeon will advise you whether you need to undergo a hip arthroscopy or a traditional surgery, or if a non-invasive treatment can still work for your case.

3 Time-Tested Tips for Home Sellers

A woman holding a key and a model house

Selling your house is a major undertaking. Between letting go of the memories made to ensuring all legalities are covered, it’s so easy to be overwhelmed by the whole thing. Every house owner wants the best out of this scenario: sell at the best price and sell to a good buyer. 

While there are many horror stories when it comes to the sale of a home, you don’t have to go through that if you prepare well. Especially when wanting to get a good selling price on a property, there are certain things that you can not overlook. Here are three tips for every home seller who wants to get a winning deal.

The Repairs Are Worth It

When putting up a house for sale, many sellers shy away from making further investments. Many of them think that the money can go to waste when the selling price isn’t really impacted. You’d be surprised as to how much home prices fluctuate just based on the quality of the finishings or the state of basic amenities.

In Montgomery County, PA, there are garage door repair services from O’Brien Garage Doors that you can enlist to help you make sure your house is in tip-top shape from the outside. Get the help of professionals who can guarantee that all your house’s features are functioning. This is important to all homebuyers.

Know Your Limits

When setting the price for your home, know how low you’re willing to go. It’s best practice for a home seller not to publish their best offer. Instead, put a modest headroom for negotiation. Your broker or realtor should be able to help you gauge your house’s market price, and you can go from there.

Don’t Get Too Personal

Many home sellers fall into the trap of selling cheap, especially to their relatives. You can make it a rule to not sell to relatives at all or to only do so under a particular set of terms. Remember, you’re selling your house for a reason, and more often, that involves making a good return on your investment. Make sure only to enter a deal where you win.

Here are just some tips that can help you in your home selling journey. Good luck!

4 Eye Technologies You’ll See in the Future

Man with eye-tracking technology

The wonders of the human eye are varied and vast.  As such, eyes have been the catalyst for many personal, philosophical, and even scientific musings. In fact, there has been such a strong focus on scientific innovations surrounding the eye that here are four realistic eye devices to look forward to in the future.

Bionic Eye Implants

Although they have yet to reach the mainstream market, bionic eye implants have already evolved from a purely speculative science to practical innovation, the team from Del Negro & Senft Eye Associates confirms. Second Sight’s Argus II comprises an antenna, an electrode array, and an electronics case. The user outfits the implants in and on the eye.

If you suffer from retinitis pigmentosa, these cybernetic devices can give you a chance to return your eyesight.

Star Trek-Style Visor

If you are a fan of Star Trek and you happen to be afflicted with a degenerative eye condition that may rid you of your eyesight, a visor developed by Pixium Vision could be your two-stone slingshot.

With this science fiction inspired accessory, your surgeon can implant a silicone chip to your retina. Goggles outfitted with an integrated camera and a pocket processor can help enable image processing.

Telescopic Contact Lenses

Right now, the most fun your typical contact lenses provide is letting you play with different eye colors. Compare this trick to something that allows you to zoom in and out of images with just a wink of an eye, and colored retinas seem almost lame.

Eye-Tracking Technology

While eye-tracking technology does not address blindness, it enables reading eye movement to improve device responsiveness. A software application of this technology will let you pick what you want to see without lifting a finger.

Whether you’re a technophobe who only needs simple eyeglasses or a tech freak who loves all kinds of new technology, there is no denying that there is beauty in these innovations. As they say, “Beauty is in the eye of the beholder.”