Monthly Archives: December 2014

How Do Advertising Agencies Work?


Business owners who run a business that operate in the FMCG (fast-moving consumer goods) or services sectors, it is always advisable to take the help of professional advertising agencies. These professionals will assume full responsibility for creating, planning and managing all aspects of your advertising.

Depending on the agreement on your contract, this agency may work only in specific spheres like interactive advertising, or it can provide full services like creating advertising material like product catalogues, brochures, direct mailers, print ads, TV and radio commercials, etc., if they have the necessary expertise or assets for these.

Here is a closer look at these agencies.

Corporate Structure

BIG Ideas Group notes that most advertising agencies are independent companies handling numerous clients, each with their own specific needs. The corporate hierarchy comprises a chief executive officer, creative directors, client servicing executives, graphic designers, copywriters, and a media director.

A Melting Pot of Talent

Some agencies may also hire freelance copywriters and graphic designers when required, especially if the volume of work is too high.

In other words, all advertising agencies are melting pots of different professionals, each with their own set of talents. They may be specialists in creating campaigns for real estate, hospitality industry and even luxury products.

Niche Agencies

Some agencies work in niche areas on which they focus their efforts. These may be product, advocacy, image and public advertising oriented. The main purpose is to attract a client with whom they can forge a successful marketing and advertising strategy.

This evolves from brainstorming sessions with the client to understand their needs, and generate appropriate ideas and designs for the advertising campaign. This leads to the creation of final products such as print and electronic ads and other tools for branding of a product or service.

Still, the ultimate goal of any agency is to help and advise clients to promote their services and products and to keep the sales graph moving upwards. As the father of modern advertising, David Ogilvy once said. ‘Create as many campaigns as you like. But if the sales graph isn’t moving, they aren’t worth it’.

Child’s Play: A Guide on Designing Your Kid’s Playroom

Kid's Playroom

From the bedroom to the den, and the kitchen to the playroom, the spaces inside a home are essential to the holistic growth of your child. Playrooms, in particular, need to be spacious and well-designed yet safe. After all, you want to ensure your kids stay safe while having fun and learning on their own.

Designing a room for kids can be particularly difficult, however, especially if you do not know where to start. Some families in Perth just leave the designing part to their builders. Your input is valuable, though, and helps ensure that the space is fit to the specific needs of your kids.

Here is short guide to help you create a space suited for your child.

 Locate the Centre

It is tempting to divide the playroom into different sections; one for storage and one for playing, for instance. To make the most of the space, however, it is better to leave the centre free. According to  house designs experts in Perth, leaving a large space in the middle of a room encourages kids to use their imaginations and do whatever they want to do. Lining up the storage shelves or cabinets against the wall also ensures safety for your kids.

 Let the Light in

Natural light is the best choice for illuminating a children’s playroom. Choose bigger windows to allow more light in, and put in blinds or curtains for when you need the shade. Playing with the colours of the interiors, especially the walls, can also help improve the look and feel of the room.

 Childproof the Room

Lastly, you need to make sure the room is completely childproofed, from the table corners to the door edges. It is better if you can get furniture like the couch and tables in smaller sizes to minimise chances of injury.

The playroom will have a large impact on the development of your child. Design the room well, and consider the needs of your kids to ensure a dynamic and engaging area where they can play.

Adding One and Two Together: Advertising Agencies

Role of Advertising

Advertising agencies, in a nutshell, improve the sales of companies. They help companies to create advertisements and marketing strategies that can help them reach a wider customer base. These ads aim at a market that has a need for a product or service the company sells.

Advertisement and their marketing campaigns help in many ways, as you can see in the following points.

Introducing New Products

Through advertisements, the company can explain the benefits of a new product or service. You can also explain its features and tell the buyers how it is different from similar and competing products in the market, and why yours are better.

You can also announce any initial promotional offer or discounts that you plan with the inaugural sales, says San Diego-based advertising agencies.

Improving Existing Products

This is also useful for repackaging, or if you have enhanced an existing product or service. You can use suitable advertising to share this information with the customers. Explain how the new products are much more effective than their predecessors.

Impart all relevant information to the buyer through clever use of several positive reinforcement methods, so that they make an informed decision.

Reinforcement of Brand

Brand name is very important, as it is identity of the company as a whole. Hence, each time you introduce a new product (or an improved one), this reinforces the brand. In fact, this can even help other products of the same brand to sell better.

It also clears up wrong notions. For example, if a product has negative connotation due to lack of proper information, advertisements can clear these up, advising the contrary. Still, make sure that the company actually corrected the flaws, if any, as false advertising when found out can destroy companies overnight.

The agencies you hire to help you with the advertisements are professionals and have their finger on the pulse of the consumers. They can advise you at every stage and plan marketing strategies for your products that will improve returns and retain customers.

The Various Departments of an Advertising Agency

billboard ads

Fully functional advertising agencies cater to their clients by way of a full range of services that relate to every aspect of advertising and marketing. These include creative and media services, market research, account management and all other associated marketing communication activities.

Before you begin recruiting the first agency you happen by, here is a deeper look at what advertising agencies really do.

Department Structure

Cook + Schmid notes that most advertising agencies have four departments: creative, client servicing, media and production.

1. Creative services, as you can glean from its name, include work for the creation and production of a print ad or full ad campaign. This may also include television or radio commercials, and increasingly Internet ads. This department comprises copywriters, art directors and graphic designers.

2. Client servicing or account management acts as a bridge between the agency and its client. The department employs account executives and account directors who make presentations to the client. They are also responsible for generating new business for the agency by pitching for new clients.

3. Meanwhile, the media department researches and selects the platform to which the advertisement must launch. The selection of the appropriate media only comes after careful research, and aligned with the overall marketing strategy. Media planners and buyers often make up this department.

4. The production department is responsible for preparing the necessary artworks for release to magazines, newspapers and electronic media. They are in charge of delivering the final product, such as printing or uploading.

Other Departments

Additionally, larger agencies also have separate departments for market research to deliver reports on consumer behavior and preferences through studies, focus groups, surveys and test marketing. The information from this department often forms the basis of the campaign.

The department that deals with marketing communication develops additional strategies for marketing and these include sales promotions, publicity and marketing strategies.

In sum, all departments work in tandem in any advertising agency. Only when they work together do they create a catchy and memorable ad for their client.

Finding an Affordable Cosmetic Dentist

Cosmetic Dentist

Men want to look handsome, and women want to look beautiful. A great smile and good teeth play a great role in the looks department for both men and women. This is the primary reason that cosmetic dentistry, especially in fashion-forward cities like Perth, is quite popular. People are willing to pay to get that winning smile.

What Does It Involve?

For some people who have naturally good teeth, marginal corrections are enough to better and brighten their smile. But, for most people out there, restorative dental procedures are essential.

To design that elusive smile, dental veneers, dental implants, dental bridges, dental crowns, gum contouring are all options for those who want it. It can get expensive for most patients, and finding an affordable option is difficult.

Fortunately, says the cosmetic dentistry Perth specialists, there are ways to minimise the costs while availing of the necessary treatments.

Why is It Expensive?

The materials used for the procedures are expensive, and so are the various laboratory-made fittings such as crowns, implants, bridges, and the like. You will also hire the expertise of the dentists, distilled from years and years of training and study. All these factors add up to the cost.

How Do I Finance the Treatment?

Insurance companies will not cover the treatment if it is for aesthetic purposes only. You can decrease the costs, though, by opting for affordable alternatives such as bridges and crowns, instead of implants. Similarly, you can get metal crowns for posterior teeth instead of expensive ceramic ones.

Another idea is that you can treat minor misalignments from an orthodontist, instead of cosmetic dentists. Their rates are cheaper and they perform almost the same in terms of realigning teeth, which is what cosmetic dentists do. You can also check out the dental discount plans that some professionals offer.

Affordable cosmetic dentistry is not common as one would like, but you can lessen expenses with cheaper alternatives. And, finally, you can also take better care of your natural teeth and prevent further dental problems.

Moving Heaven and Earth to Find the Right Moving Company

moving services

You can find any renowned moving company in Perth on the Internet, and a careful and patient search will lead you to the right vendor.

Before you browse the Internet, though, to save time ask friends, family members and associates who had experience with the services of such companies and take down the URLs of these. This will help you save considerable time and shorten your search. Often, your real estate agent will also give you some helpful tips on the matter.

EZi Removals Perth has the following tips to make your online searches easier.

Web Searching

Once you have started scouring the Web and found companies that meet your requirements, start calling them and ask them their history in the moving business. Ask for a valid moving licence as well, then write down its number.

Often their websites have live chatting service, that will answer your enquiries immediately. Make use of this feature and clarify all your doubts before hiring one. Check testimonials, too, from existing or past customers. A thing to note here is that their customer service translates to how well they do their job; good customer service often equates to good service overall.

Pricing and Quotes

You can also ask for online quotes from the full list of vendors in your shortlist, and then select the lowest bidder. After this, confirm the moving company’s responsibilities and how equipped they are to handle your valuable and fragile goods. Furthermore, also find out about their packing facilities and their measures to prevent damage of goods during transition.

It is also advisable to avoid super cheap companies that almost promise you the moon at virtually no cost. Reputable moving companies also have efficient warehousing facilities and will store your goods properly and safely, if necessary.

Online searching will definitely lead you to the right mover. Just make sure to check everything before committing, and to that end verifying with past clients will give you a consistent idea of their service and what to expect.

Tips to Hosting a Cocktail Party

Cocktail Party Drinks

There are many cocktail party venues in Brisbane, the cosmopolitan city of The Land Down Under, where you can have any gathering that you can imagine. When you want to break the routine and enjoy yourself with friends and family, you can arrange a social gathering.

It does not matter if you do not have any particular reason to celebrate. Meeting up with friends is reason enough to enjoy and have fun.

Event Overview

Cocktail parties are popular, especially for the elite. It generally lasts for at least 3 hours and the guests normally snack on various foods and cocktails, while social conversations and catchings-up happen among the guests. This party entertains friends and business partners alike.

Decisions, Decisions, Decisions

It is for you to decide if you want it to be a simple one or a more complex celebration. Decide on the number of guests, on whether it is a casual or a formal gathering, and the kind of drinks you plan to serve. You also have to pick a venue for the cocktail party, says and decide on the menu, too.

You can also have a theme if you so wish. Normally, cocktail parties do not serve full course meals, only snacks and finger food, but you can ask for these if the guests prefer so.

Nectar of the Gods

There are two options for the all-important part – the drinks.  You can have a drink menu that includes a list of drinks that are on offer. This option will save you a lot of money and the trouble of having a fully-fledged bar, which is the second option.

With a full bar your guests can have the drink of their personal liking. Have non-alcoholic beverage options, though, for those who cannot imbibe liquor (for example, those with gastrointestinal problems like hyperacidity).

Charm Your Way Into Their Hearts

Do not text or email guests to invite them; these are impersonal, too casual, and speak of bad taste and low manners. Instead, send out personal invites in the form of handmade invitation cards to all the guests. Stock up well on the cutlery, too, although most function halls provide the equipment in this regard.

Have all the arrangements done beforehand so that you can play host to the hilt. Throwing a party is like performing a stand-up act; as host, you must entertain all your guests. Planning makes for one less worry to worry about.

Guide to the Ultimate Wedding Invitation

choosing wedding invitations

Getting married soon? What better way to invite your family and friends to one of the most significant moments of your life than with personalized wedding invitations.

Wedding invitations are a prelude to the actual wedding itself; most people associate the quality of the invitation with what to expect during the ceremony and the reception.

Here is a guide to the ultimate wedding invitation.

1. Know Your Wedding Theme

As the invitation is usually the first peek to your wedding, the design you choose must meet the theme of your nuptials. Are you planning an elegant affair or a small, intimate one?

Make sure that the style corresponds with the kind of event you want others to expect. Check different styles online, ranging from the intimate to the romantic, to the quirky and the grand fairy tale. You can even have designers create a customized wedding invite, requiring only the most minimal of your input.

2. Integrate your Wedding Colors

To provide a unifying theme to your nuptials, consider integrating your chosen wedding colors to the invitation itself. Incorporate the motif and make sure that the invitation reflects it in all of the stationery to maintain a cohesive appearance.

For instance, in an elegant setup, select ivory, cream or white card stock and then combine it with a gold or black font of your choosing. You can also brighten up the invites with metallic fonts. When choosing typefaces, legibility is a big factor. Much as you want to fancy it up, function first before form in this regard.

3. Shape and Size of the Invitation

The conventional size of wedding invites is usually a rectangular card. Modern couples now look for unconventional or playful shapes, though, such as circular, scalloped or even square invites. Take note that using a different-sized envelope may increase the amount of postage.

Before signing off the print, it is imperative that you double- and triple-check every detail of the invitation. The last thing you need is the wrong date, time or place of your very own wedding day, but when all this is complete, guests would look forward to receiving your wedding invites.

Mobile Office Trailers for Company Events: Should You Rent or Buy?

Office Desk

Offices on wheels are still rare sight these days, but they are rapidly growing in popularity. Having a mobile base of operations during a major company event makes an incredible difference; it provides a safe, comfortable place for employees to work, without having to spend more than what is necessary.

One question that you will inevitably have to answer, however, is whether to buy or rent the trailer. The answer can be complex, as both options have their advantages.

The benefits of owning

1. Complete customization – Rather than being forced to work with what you have, you get something that is perfect for your needs. Companies like TRIUNE Specialty Trailers custom make their trailers according to the specifications of their clients. This means that you get the best possible performance.
2. Branding possibilities – One of the best things about owning the trailer is that you can put graphic wraps around it. This is an excellent way to maximize its use, as you promote the company even while you are benefiting from the space it provides.
3. Better reliability – Having a brand new trailer also means that there is a far smaller risk of any technical problems occurring. This can be crucial if you will be using continuously for extended periods of time.
4. Superior flexibility – Renting a trailer comes with many restrictions, which limits what the company can do. For one, there is the time limit; plans rarely go exactly as you thought, and you might not be able to return the trailer on time. This can result in expensive penalties.

Considering the option of renting

Renting, on the other hand, is ideal for when you are sure that the company will only use the trailer for one short period of time. This can give you significant savings, which you can invest in making the company event go smoothly. While renting might have some restrictions, you should still be able to work around them.

In short, which one to go with depends heavily on the circumstances. Analyze the company’s present and future needs, while comparing it to the available budget.

How is Vinyl a Safer Fence?

vinyl fence

Fences keep out intruders, but they also give a sense of décor to your property. Yet the most important characteristic of a fence is that it should withstand the test of time. It is a good idea to research and pick a good material for your fencing, given this fact.

While many options for fencing are available, people commonly choose between wood and vinyl. Nonetheless, most of them prefer the latter, as they come with more advantages than disadvantages compared to wooden fences.

Advantages of Vinyl Fencing

• Vinyl fencing is more expensive than its wooden counterparts, but they last for 10 to 15 years without any kind of maintenance. In fact, they don’t even need a finish or paint coating. In contrast, any wooden structure requires regular maintenance and paint jobs, which are expensive.
• The Vinyl Fence Connection says vinyl can even come as wood look-alikes. This means you can get a faux-wood fence without the attendant maintenance issues.
• Just clean it with water to remove loose dirt and dust.
• This material is completely resistant to any kind of temperature fluctuations and weather conditions. They are also termite- and moth-proof. It takes a lot of force to damage it, and is impervious to cracking and rot.
• Vinyl fencing comes with at least a 20-year warranty. This is because the manufacturer knows that the material is virtually damage-proof. They even give a warranty of 5 years on installation and labor.
• It also features many color options, so you can pick the color and style that suit your tastes to give a new look to your property as a whole.
• These fences are easy to install too. This means you can install it on your own with a little guidance.

People pay little heed to fences, unless they are the kind of fence that keeps people away (or secures a property). Most of the time, fences in residential areas are decorative, but this does not mean that you should sacrifice function for form. Vinyl straddles that line, as both a good-looking and a durable alternative to plain old wooden fences.